One tool. The whole human-risk job.
The cheap tools are thin on AI and compliance; the expensive ones are priced for a security team you don't have. Watchword takes the cheap price and the expensive capability.
Phishing simulator
An 80-category template library, per-learner lure variants, a compose/preview/schedule flow, and a live results dashboard with open / click / submit / report tracking. We never store a typed password — captures are boolean by design.
Training LMS
Real micro-lessons with quizzes, completion tracking, and verifiable certificates across phishing, passwords/MFA, BEC, ransomware, data handling, and social engineering. Auto-enroll clickers in remedial training.
BYO-key AI content
Generate fresh lures and lessons with your own LLM key — no inference markup, ever. An abuse fence keeps generated content a teaching tool, never a real credential thief.
MSP multi-tenancy
One console, per-client campaigns, white-label reports, a cross-client risk board. The depth usecure customers say is broken — built in from the start.
Human Risk Score
A per-person score from click / report / dwell behavior — not just quiz completions. Reporting a phish counts as a win, the way it should.
Compliance evidence
Every completion and sim result auto-maps to HIPAA AT, NIST 800-171 3.2.x, SOC 2 CC2, PCI 12.6, and ISO A.6.3, then flows into the Sightline / Bastion / Ward evidence graph. No screenshots.
Watch the click drop in real time
A campaign dashboard that reads like a beacon: the phish caught, the people coached, the trend bending down.
Try the real, interactive version in the free app — it runs entirely in your browser.
How we stack up
Match the cheap tools on price. Beat the expensive ones on features.
| KnowBe4 | CanIPhish | Hoxhunt | Watchword | |
|---|---|---|---|---|
| Entry price | $1.50–3.75/user/mo, 25-user min | Free ≤10, then $0.80–2 | ~$10k/yr floor | Free, then $1/user/mo |
| BYO-key AI content (no markup) | ✗ | ✗ | metered | ✓ |
| True MSP multi-tenancy | add-on | partial | enterprise | ✓ built-in |
| Compliance evidence output | ✗ | ✗ | ✗ | ✓ suite graph |
| Human Risk Score | completions only | ✗ | ✓ | ✓ |
| No password ever stored | — | — | — | ✓ boolean capture |
Pricing from public sources, 2025–2026. See the full KnowBe4 comparison and CanIPhish comparison, or start with a free phishing simulation.
Built for the MSP pane of glass
One console, every client
Switch client context without re-login. Run per-client campaigns, push white-label reports on a cadence, and watch an aggregate cross-client risk board. A free NFR tenant for your own team.
Partner economics that work
Buy at $0.80–$1.50/user/mo on sliding volume, set your own sell price and margin, and bill it through your PSA. The price of the cheap tools, the capability of the expensive ones.
Transparent pricing. Free tier up front.
Per active seat with auto-prune — never pay for ex-employees.
Free
- Full training library + certificates
- 1 simulated campaign / month
- Up to 15 active users
- Basic reporting
Core
- Unlimited campaigns + full library
- Custom dashboards & exports
- Human Risk Score
- Directory sync + auto-prune
- Evidence export
Pro
- Everything in Core
- BYO-key AI lures + lessons
- Adaptive difficulty
- Full Sightline / Bastion / Ward evidence sync
MSP
- All Pro across unlimited tenants
- White-label everything
- Cross-client risk board
- Free NFR tenant
Stop the click before it costs you.
Spin up a campaign and a course in the next five minutes — free, in your browser, no account.
Open the app →